Pentingnya Strategi Pemasaran bagi Pelaku UMKM di Wilayah Kabupaten Bantul Provinsi DIY
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May 22, 2025
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Marketing Strategy
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Niken Widyastuti
Universitas Proklamasi 45
Bambang Sugeng Dwiyanto
Universitas Proklamasi 45
Nuralam
Universitas Proklamasi 45
Jemadi
Universitas Proklamasi 45
Sri Ekanti Sabardini
STIM YKPN Yogyakarta
Abstract
The purpose of this community service is to provide an understanding of the importance of marketing strategies both offline (conventional) and online. Partners in this community service are MSME actors in Bantul Regency, DIY Province. MSMEs have become a crucial business and have contributed greatly to creating jobs, proven to be able to absorb labor. Therefore, MSME actors need an understanding, insight and marketing strategy skills for the progress of MSMEs. So that later MSME actors in Bantul Regency will be able to improve their ability to determine marketing strategies or add skills to determine marketing strategy steps optimally in the future. The current community service method has been implemented in two ways, namely lecture and training methods. The results of this community service activity can improve the abilities or skills of MSME actors in Bantul Regency. It is hoped that after the community service activity, MSME actors in Bantul Regency will be able to increase sales or increase profits because they have realized the importance of marketing strategies, and can also utilize marketing strategies optimally. The results of the activity stated that the participants were very enthusiastic and paid attention to all series of events, both during the material training and practice.
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How to Cite
Widyastuti, N., Dwiyanto, B. S., Nuralam, Jemadi, & Sabardini, S. E. (2025). Pentingnya Strategi Pemasaran bagi Pelaku UMKM di Wilayah Kabupaten Bantul Provinsi DIY. Jurnal Masyarakat Indonesia (Jumas), 4(02), 12–17. https://doi.org/10.54209/jumas.v4i02.238
References
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[14] K. Diantoro, A. Soderi, and Juwari, “PENGEMBANGAN STRATEGI DIGITAL MARKETING UMKM DI ERA DIGITAL,” PEMANAS J. Pengabdi. Masy. Nas., vol. 4, no. 2, pp. 175–187, 2024.
[15] V. Iswanti Nursyirwan, S. Sari Ardaninggar, L. Dwi Septiningrum, D. Rani Gustiasari, and J. Muhammad Hasan, “Implementasi Strategi Pemasaran dalam Meningkatkan Volume Penjualan,” J. PKM Pengabdi. Kpd. Masy., vol. 03, no. 02, pp. 238–244, 2020.
[16] N. Qonita and M. E. Atmojo, “PENGEMBANGAN UMKM MELALUI INOVASI SIBAKUL DI KABUPATEN BANTUL DAN KABUPATEN SLEMAN UNTUK MEWUJUDKAN SMART ECONOMY,” 45 J. Imu Sos. dan Ilmu Polit. Univ. Jambi, vol. 8, no. 1, pp. 45–61, 2024.
[17] I. P. G. D. Widiarta, D. Anindyasari, C. Qamara, and D. Aprylasari, “Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan,” J. Pelayanan dan Pengabdi. Masy. Indones., vol. 4, no. 1, pp. 6–14, 2025.
[18] M. I. Hutabarat, J. Junaidi, and Saleh Sitompul, “Pelatihan Perhitungan Harga Pokok Produksi Bagi Usaha Raja Burger dan Kebab,” Joong-Ki J. Pengabdi. Masy., vol. 2, no. 2, pp. 386–391, 2023, doi: 10.56799/joongki.v2i2.1663.
[19] M. I. Hutabarat, N. D. Harahap, and A. Siregar, “Pengenalan Pembukuan Akuntansi Sederhana pada Guru Madrasah Tsanawiyah Azzidin Medan,” Bima Abdi J. Pengabdi. Masy., vol. 2, no. 2, pp. 78–83, 2022, doi: 10.53299/bajpm.v2i2.199.
[20] M. G. K. Lisa and A. M. A. Pabulo, “Strategi Pemasaran Pembuatan Konten Untuk Pemasaran UMKM,” J. Pengabdi. Kpd. Masy. Nusant., vol. 5, no. 3, pp. 3037–3041, 2024.
[2] M. I. Hutabarat, “Pengaruh ROA, Pertumbuhan Penjualan, Likuiditas dan Ukuran Perusahaan terhadap Struktur Modal Perusahaan Manufaktur Sektor Makanan dan Minuman di BEI,” Owner, vol. 6, no. 1, pp. 348–358, 2022, doi: 10.33395/owner.v6i1.589.
[3] I. P. G. D. Widiarta, D. Anindyasari, and A. N. Wahyuningtyas, “Mouth on the Purchase Intention of Frozen Meat Products,” AGRIWAR J., vol. 4, no. 2, pp. 98–107, 2024.
[4] D. Wahyono, G. J. Windarto, A. Tulim, and Y. Suprihartin, “Pengaruh Komunikasi Pemasaran, Kepercayaan, Dan Kepuasan Terhadap Tingkat Loyalitas Pelanggan,” JEMSI, vol. 4, no. 1, pp. 1–9, 2023, [Online]. Available: https://pesquisa.bvsalud.org/portal/resource/en/mdl-20203177951%0Ahttp://dx.doi.org/10.1038/s41562-020-0887-9%0Ahttp://dx.doi.org/10.1038/s41562-020-0884-z%0Ahttps://doi.org/10.1080/13669877.2020.1758193%0Ahttp://sersc.org/journals/index.php/IJAST/article
[5] O. X. Ludbiyanto and T. K. Pratiwi, “Pentingnya Manajemen Pemasaran bagi Pelaku UMKM di Kelurahan Wonorejo, Kecamatan Rungkut, Kota Surabaya,” J. Masy. MENGABDI Nusant., vol. 2, no. 3, pp. 30–36, 2023.
[6] I. N. T. Sutaguna, G. N. Achmad, A. Risdwiyanto, and M. Yusuf, “MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS,” Int. J. Econ. Manag. Res., vol. 2, no. 1, pp. 132–152, 2023.
[7] N. Widyastuti, “Analisis Sikap Mandiri , Motivasi , Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Proklamasi 45,” J. Manag. Soc. Sci., vol. 1, no. 4, pp. 96–104, 2023.
[8] M. I. Hutabarat, S. Harhap, I. Wulandari, and N. Ervina, “Analisis Sistem Informasi Akuntansi, Kualitas Laporan Keuangan, dan Efektivitas Pengambilan Keputusan terhadap Kinerja UMKM,” El-Mal J. Kaji. Ekon. Bisnis Islam, vol. 6, no. 1, pp. 119–128, 2025, [Online]. Available: https://core.ac.uk/download/pdf/153523699.pdf
[9] M. I. Hutabarat, T. Widiyastuti, Duffin, and N. Ervina, “Analysis of the Influence of the Ability to Prepare Financial Reports, Financial Literacy and Financial Inclusion on the Financial Performance of MSMES,” Ilomata Int. J. Tax Account., vol. 5, no. 2, pp. 519–534, 2024, doi: 10.61194/ijtc.v5i2.1170.
[10] S. F. Munthay and M. Sembiring, “Pengaruh Literasi Keuangan Dan Inklusi Keuangan Terhadap Pengelolaan Keuangan UMKM Di Kecamatan Kisaran Barat Kabupaten Asahan,” Own. Ris. J. Akunt., vol. 8, no. 1, pp. 22–35, 2024.
[11] W. Setiawati, S. M. Insani, and S. S. Ardiati, “Peran Marketing Terhadap Omset Penjualan UMKM,” MENAWAN J. Ris. Dan Publ. Ilmu Ekon., vol. 2, no. 5, pp. 52–61, 2024.
[12] I. P. G. D. Widiarta, I. W. Suarna, and N. N. Suryani, “Development Strategy of Bali Cattle Business Towards Sustainable Rural Economy,” Int. J. Life Sci., vol. 5, no. 2, pp. 36–47, 2021.
[13] K. Silaen, L. E. Bachtiar, M. Silaen, and A. Parhusip, “Hal. 1072,” J. Pengabdi. Kolaborasi dan Inov. IPTEK, vol. 2, no. 3, pp. 1072–1079, 2024.
[14] K. Diantoro, A. Soderi, and Juwari, “PENGEMBANGAN STRATEGI DIGITAL MARKETING UMKM DI ERA DIGITAL,” PEMANAS J. Pengabdi. Masy. Nas., vol. 4, no. 2, pp. 175–187, 2024.
[15] V. Iswanti Nursyirwan, S. Sari Ardaninggar, L. Dwi Septiningrum, D. Rani Gustiasari, and J. Muhammad Hasan, “Implementasi Strategi Pemasaran dalam Meningkatkan Volume Penjualan,” J. PKM Pengabdi. Kpd. Masy., vol. 03, no. 02, pp. 238–244, 2020.
[16] N. Qonita and M. E. Atmojo, “PENGEMBANGAN UMKM MELALUI INOVASI SIBAKUL DI KABUPATEN BANTUL DAN KABUPATEN SLEMAN UNTUK MEWUJUDKAN SMART ECONOMY,” 45 J. Imu Sos. dan Ilmu Polit. Univ. Jambi, vol. 8, no. 1, pp. 45–61, 2024.
[17] I. P. G. D. Widiarta, D. Anindyasari, C. Qamara, and D. Aprylasari, “Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan,” J. Pelayanan dan Pengabdi. Masy. Indones., vol. 4, no. 1, pp. 6–14, 2025.
[18] M. I. Hutabarat, J. Junaidi, and Saleh Sitompul, “Pelatihan Perhitungan Harga Pokok Produksi Bagi Usaha Raja Burger dan Kebab,” Joong-Ki J. Pengabdi. Masy., vol. 2, no. 2, pp. 386–391, 2023, doi: 10.56799/joongki.v2i2.1663.
[19] M. I. Hutabarat, N. D. Harahap, and A. Siregar, “Pengenalan Pembukuan Akuntansi Sederhana pada Guru Madrasah Tsanawiyah Azzidin Medan,” Bima Abdi J. Pengabdi. Masy., vol. 2, no. 2, pp. 78–83, 2022, doi: 10.53299/bajpm.v2i2.199.
[20] M. G. K. Lisa and A. M. A. Pabulo, “Strategi Pemasaran Pembuatan Konten Untuk Pemasaran UMKM,” J. Pengabdi. Kpd. Masy. Nusant., vol. 5, no. 3, pp. 3037–3041, 2024.