Urgensi Pemasaran Digital bagi Pelaku UMKM di Wilayah Kabupaten Sleman Provinsi DIY
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May 22, 2025
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Andriya Risdwiyanto
Universitas Proklamasi 45
Djoko Wijono
Universitas Proklamasi 45
Diana Anggraini Kusumawati
Universitas Proklamasi 45
Etty Sri Hertini
Universitas Boyolali
Putri Ana Nurani
Universitas Proklamasi 45
Abstract
This community service is carried out for MSME actors in Sleman Regency in the Province of DIY. The theme of this community service is the urgency of digital marketing for MSME actors in the Sleman Regency area of the Province of DIY. MSMEs as a crucial business and making a major contribution to job creation, require knowledge and digital marketing skills that still need to be improved. So that in the future MSME actors in Sleman Regency will be able to improve their abilities or add skills to take full advantage of digital marketing. The service method is carried out in two ways, namely the lecture method and training. The results of this service activity are expected to improve the abilities or skills of MSME actors in Sleman Regency with the hope that after the service activity they will be able to improve their abilities or add skills to take full advantage of the urgency of digital marketing.
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How to Cite
Risdwiyanto, A., Wijono, D., Kusumawati, D. A., Hertini, E. S., & Nurani, P. A. (2025). Urgensi Pemasaran Digital bagi Pelaku UMKM di Wilayah Kabupaten Sleman Provinsi DIY. Jurnal Masyarakat Indonesia (Jumas), 4(02), 6–11. https://doi.org/10.54209/jumas.v4i02.237
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[22] M. I. Hutabarat, N. D. Harahap, and A. Siregar, “Pengenalan Pembukuan Akuntansi Sederhana pada Guru Madrasah Tsanawiyah Azzidin Medan,” Bima Abdi J. Pengabdi. Masy., vol. 2, no. 2, pp. 78–83, 2022, doi: 10.53299/bajpm.v2i2.199.
[2] A. Risdwiyanto and U. Airlangga, “HIGH-PERFORMANCE ORGANIZATION UNTUK,” J. MAKSIPRENEUR, vol. VII, no. 1, pp. 73–93, 2017.
[3] M. I. Hutabarat, “Rasio Keuangan Mempengaruhi Profitabilitas Pada Bank Persero di Bursa Efek Indonesia,” J. Manag. Accounting, Econ. Bus., vol. 02, no. 02, pp. 25–38, 2021.
[4] N. N. Dewi and N. L. Fittriya, “Pengabdian Kepada Masyarakat Pengelolaan Keuangan Bagi Usaha Kecil Menengah Di Desa Wonoayu Kabupaten Sidoarjo,” J. Karya Abdi Masy., vol. 5, no. 1, pp. 139–145, 2021, [Online]. Available: https://online-journal.unja.ac.id/JKAM/article/view/13843
[5] M. I. Hutabarat, “Pengaruh ROA, Pertumbuhan Penjualan, Likuiditas dan Ukuran Perusahaan terhadap Struktur Modal Perusahaan Manufaktur Sektor Makanan dan Minuman di BEI,” Owner, vol. 6, no. 1, pp. 348–358, 2022, doi: 10.33395/owner.v6i1.589.
[6] I. P. G. D. Widiarta, I. W. Suarna, and N. N. Suryani, “Development Strategy of Bali Cattle Business Towards Sustainable Rural Economy,” Int. J. Life Sci., vol. 5, no. 2, pp. 36–47, 2021.
[7] S. Masruroh, D. Wahyono, Muhaimin, H. Katjina, and L. Judijanto, “Pengaruh Digital Marketing, Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Siti,” JEMSI (Jurnal Ekon. Manajemen, dan Akuntansi), vol. 9, no. 6, pp. 2464–2471, 2023, doi: 10.37641/jikes.v3i1.1792.
[8] D. F. Sjoraida and A. Hardian, “Pengaruh Social Media Marketing , Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo,” vol. 9, no. 5, pp. 2044–2049, 2023.
[9] Y. Novita, “Analisis Strategi Pemasaran Digital dalam Mendorong Pertumbuhan Usaha Kewirausahaan Sosial,” JEMSI (Jurnal Ekon. Manajemen, dan Akuntansi) Available, vol. 11, no. 2, pp. 774–781, 2025, [Online]. Available: https://online-journal.unja.ac.id/JKAM/article/view/13843
[10] I. N. T. Sutaguna, G. N. Achmad, A. Risdwiyanto, and M. Yusuf, “MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS,” Int. J. Econ. Manag. Res., vol. 2, no. 1, pp. 132–152, 2023.
[11] T. Kusumawardhani, R. Hananuraga, S. B. Utomo, A. Hardian, and Y. Setianti, “Analisis Pengaruh Digital Marketing, Komunikasi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen,” JEMSI (Jurnal Ekon. Manajemen, dan Akuntansi), vol. 10, no. 5, pp. 3091–3098, 2024, doi: 10.35870/jemsi.v10i1.1940.
[12] M. I. Hutabarat, T. Widiyastuti, Duffin, and N. Ervina, “Analysis of the Influence of the Ability to Prepare Financial Reports, Financial Literacy and Financial Inclusion on the Financial Performance of MSMES,” Ilomata Int. J. Tax Account., vol. 5, no. 2, pp. 519–534, 2024, doi: 10.61194/ijtc.v5i2.1170.
[13] S. F. Munthay and M. Sembiring, “Pengaruh Literasi Keuangan Dan Inklusi Keuangan Terhadap Pengelolaan Keuangan UMKM Di Kecamatan Kisaran Barat Kabupaten Asahan,” Own. Ris. J. Akunt., vol. 8, no. 1, pp. 22–35, 2024.
[14] M. I. Hutabarat, S. Harhap, I. Wulandari, and N. Ervina, “Analisis Sistem Informasi Akuntansi, Kualitas Laporan Keuangan, dan Efektivitas Pengambilan Keputusan terhadap Kinerja UMKM,” El-Mal J. Kaji. Ekon. Bisnis Islam, vol. 6, no. 1, pp. 119–128, 2025, [Online]. Available: https://core.ac.uk/download/pdf/153523699.pdf
[15] N. Widyastuti, “Analisis Sikap Mandiri , Motivasi , Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Proklamasi 45,” J. Manag. Soc. Sci., vol. 1, no. 4, pp. 96–104, 2023.
[16] M. R. N. Hilmawati, “INKLUSI KEUANGAN DAN LITERASI KEUANGAN TERHADAP KECIL MENENGAH,” Nominal Barom. Ris. Akunt. dan Manaj., vol. 10, no. 1, 2021.
[17] I. P. G. D. Widiarta, D. Anindyasari, and A. N. Wahyuningtyas, “Mouth on the Purchase Intention of Frozen Meat Products,” AGRIWAR J., vol. 4, no. 2, pp. 98–107, 2024.
[18] K. Diantoro, A. Soderi, and Juwari, “PENGEMBANGAN STRATEGI DIGITAL MARKETING UMKM DI ERA DIGITAL,” PEMANAS J. Pengabdi. Masy. Nas., vol. 4, no. 2, pp. 175–187, 2024.
[19] M. T. Febriyantoro and D. Arisandi, “Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean,” JMD J. Ris. Manaj. Bisnis Dewantara, vol. 1, no. 2, pp. 61–76, 2018, doi: 10.26533/jmd.v1i2.175.
[20] I. P. G. D. Widiarta, D. Anindyasari, C. Qamara, and D. Aprylasari, “Community Empowerment and Sustainable Economic Development in Karang Tunggal Village, East Kalimantan,” J. Pelayanan dan Pengabdi. Masy. Indones., vol. 4, no. 1, pp. 6–14, 2025.
[21] M. I. Hutabarat, J. Junaidi, and Saleh Sitompul, “Pelatihan Perhitungan Harga Pokok Produksi Bagi Usaha Raja Burger dan Kebab,” Joong-Ki J. Pengabdi. Masy., vol. 2, no. 2, pp. 386–391, 2023, doi: 10.56799/joongki.v2i2.1663.
[22] M. I. Hutabarat, N. D. Harahap, and A. Siregar, “Pengenalan Pembukuan Akuntansi Sederhana pada Guru Madrasah Tsanawiyah Azzidin Medan,” Bima Abdi J. Pengabdi. Masy., vol. 2, no. 2, pp. 78–83, 2022, doi: 10.53299/bajpm.v2i2.199.