Utilization of Digital Content in Promotional Efforts at Juma Lau Nature Tourism, Sibolangit District, Deli Serdang Regency
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Published:
Jul 30, 2024
Keywords:
Digital, Content, Promotion, Juma Lau
Section
Articles
Statistics Article
Article View : 18 Times
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Yeni Rachmawati
Politeknik LP3I Medan
Zubaidah Hanum
Politeknik LP3I Medan
Ekatri Ayuningsih
Politeknik LP3I Medan
Asmaul Husna
Politeknik LP3I Medan
Abstract
This study was conducted to provide a view that the use of technology in the digital era is very important in supporting tourism businesses. Many digital platforms can be used to promote tourism businesses such as Instagram, Facebook, YouTube and others. The use of digital platforms also needs to be supported by interesting content so that it can attract potential customers. The use of photos or images can also make the content more interesting. Juma Lau Nature Tourism located in Sibolangit District, Deli Serdang Regency is one of the tours that has the potential to further increase its visitors by using digital content.
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How to Cite
Rachmawati, Y., Hanum, Z., Ayuningsih, E., & Husna, A. (2024). Utilization of Digital Content in Promotional Efforts at Juma Lau Nature Tourism, Sibolangit District, Deli Serdang Regency. Jurnal Masyarakat Indonesia (Jumas), 3(02), 148–153. https://doi.org/10.54209/jumas.v3i02.137
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[5] Lustono, Cahyani, F.L. (2019). Pengaruh Media Promosi Digital Atau Online Dan Viral Marketing Terhadap Kepitusan Pembelian Pada Belanjadolo Online Shop Di Kecamatan Banjarnegara. Jurnal Medikonis Stie Tamansiswa Banjarnegara : Vol 20 Januari 2020
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[7] Reza, Faisal. 2016. Jurnal Kajian Komunikasi (JKK), Vol.1, No.1, pp. 64-74. (http://jurnal.unpad.ac.id).
[8] Retnasary, M., Setiawati, S.D., Fitriati, D., Anggara, R. (2019). Pengelolaan Media Sosial Sebagai Strategi Digital Marketing Pariwisata. Jurnal Kajian Pariwisata. Volume 1 No 1 September 2019 E-ISSN: 2686-2522.
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[11] Retnasary, M., Setiawati, S.D., Fitriati, D., Anggara, R. (2019). Pengelolaan Media Sosial Sebagai Strategi Digital Marketing Pariwisata. Jurnal Kajian Pariwisata. Volume 1 No 1 September 2019 E-ISSN: 2686-2522.
[12] Rodrigo L., Palacios M., Ortiz-Marcos I. (2019). Digital Social Innovation: analysis of the conceptualization process and definition proposal. Dirección y Organización : 67 (2019) 59-66.
[13] Ramli, T.S, Ramli, A.M, Adolf, H., Damian, E., and Pala, M.R.A. (2020). “Over-The-Top Media in Digital Economy and Society 5.0.” Journal of Telecommunications and the Digital Economy 9 (3): 60–67